Judith Warner also wrote an interesting column on the subject and tells this story about the media's role in promoting these ideas:
At a journalism conference a couple of years ago, I met Linda Perlstein, the author of “Not Much Just Chillin’: The Hidden Lives of Middle Schoolers.” This meeting occurred right in the middle of the “rainbow party” craze – that is to say, the media frenzy around the alleged oral activities of oversexed (and lipsticked) tweens.
Rainbow parties hadn’t actually played any part in Perlstein’s book. But that, she told me then, hadn’t stopped TV producers – representing “Oprah,” from “The Dr. Phil Show,” from a Katie Couric special – from calling and cajoling her to come on their shows to talk about them.
“I’d say, ‘No one is doing that,’” she told me when I called her this week to refresh my memory of her story. “Even the sluttiest kids I knew, when I told them about that said, ‘Ewww. No one does that.’ This really prurient stuff was being way overblown.
“Believe me, I wanted to be on ‘Oprah.’ I had a book to sell. I’d say, ‘There’s lots of stuff to talk about. Stuff that really should be talked about, that’s more nuanced and complex.’ They were like ‘Thanks, but no thanks.’”