If we blame Peggy's distress entirely on her era, we risk missing the ways in which her situation is familiar. Girls may not have to withhold sex forever in order to get married, but dating guides still tell them not to give it up too early, lest their gentleman callers lose all respect for them. Fake virginity may be less common, but girls are still warned that participating in the "hook-up culture" will damage their prospects of finding love, and "virginity pledges" and "born-again virgins are not at all unheard of.
Last season, Peggy complained that a diet product for women was being sold using a male sexual fantasy—specifically, the sexual fantasy of being semi-melodically hollered at by Ann-Margret—and was told that women want to be whatever men want. We could tsk-tsk this old-fashioned attitude, or we could wonder how many female copywriters worked on this gem."