Our friend Aggie Ebrahimi always sends us the most distressing items for this blog, and this is no exception. We've profiled other vag-tightening creams here and here before, but none come with an ad campaign like this one. Behold an Indian commercial for the launch of '18 Again' which is described as
"a vaginal rejuvenation tightening gel is redefining the term women empowerment [their italics]. It is a powerful and natural answer to intimate feminine concerns. A remarkable product to empower the new age women."
Apparently, the cream was heartily endorsed by a group of Indian actresses at its launch, much to the dismay of Paromita Vohra, a Mumbai-based filmmaker, who writes:
I would also humbly request the beautiful, feisty ladies of a certain age present at the launch, who have rousingly performed "The Vagina Monologues," a play which aims to rescue the vagina from a place of shame and darkness, with the use of powerful words, not tightening and whitening creams — please do not confuse this issue and rob your good work of its power. And other ladies and gents, it’s really time you rejected this claptrap. It’s dumb, it’s uncool and also, it costs Rs 2,430 a pop. Get on with the real revolution now, it’s much nicer than being 18 again.